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Account-Based Marketing Services
Lookup Marketing offers top-of-the-line account-based marketing (ABM) solutions that help
you bring in high-value accounts in your market. Utilizing modern artificial intelligence and
machine learning systems, we deliver tailored strategies that can incentivize your business
growth, lead to hiring new team members, and more.
Driving Business Growth: Personalized ABM Strategies that Convert High-Value Accounts
ABM is a targeted approach to marketing focused on high-value accounts. It involves
customizing marketing and sales efforts to meet the needs and preferences of target accounts,
with the goal of building relationships and driving business growth. The key steps of ABM are
identifying target accounts, creating tailored content, delivering account-specific messages,
tracking performance, and evaluating success. Here’s a brief overview of the key steps involved
in implementing an ABM strategy:
Pick Target Accounts
The first step in ABM is identifying and selecting the target
accounts that align with your business goals. These accounts are typically high-value or
strategic accounts that have the potential to generate significant revenue or have a
long-term partnership. Target accounts can be chosen based on factors such as industry,
company size, revenue potential, or specific criteria that align with your business
objectives.
Gather Account Intelligence
Once the target accounts are identified, it's essential to gather
detailed information and insights about each account. This includes understanding their
industry, business challenges, goals, key decision-makers, and any other relevant information.
This intelligence helps in crafting personalized marketing and sales messages that resonate with
the specific needs and pain points of each account
Create and Promote Content
With the gathered account intelligence, you can create highly
targeted and personalized content that speaks directly to the needs and interests of the target
accounts. This content can take various forms, such as blog posts, whitepapers, case studies,
videos, or webinars. The goal is to provide valuable information and solutions that address the
challenges faced by the target accounts.
Nurture
Once the content is promoted, the next step is to nurture the relationships with the
key stakeholders within the target accounts. This involves ongoing communication and
engagement to build trust and credibility. You can utilize email marketing campaigns,
personalized messages, one-on-one interactions, and account-specific events or webinars to
maintain a consistent presence and provide relevant information that addresses their specific
needs.
Convert
The final stage of ABM focuses on converting the target accounts into customers. This
can involve a variety of tactics, such as personalized product demonstrations, tailored proposals,
or exclusive offers. The goal is to demonstrate the unique value your company can provide to
the target account, addressing their specific pain points and showing how your solutions can
help them achieve their goals. Close collaboration between the marketing and sales teams is
crucial in this stage to ensure a seamless transition from marketing engagement to closing the
deal.
The benefits of ABM services
Why should you consider ABM services? Here are some of the top benefits of account-based
marketing:
Tried & Tested
Six steps to ABM success
01.
Identify
Build your target account list
Account-based identification technology makes it easier to identify high-value accounts that are
most likely to purchase items based on indicators such as product utilization, compatibility,
company culture, budget, interests, investments, and connections within the business sphere.
These signals are in addition to the standard industry data such as firmographics.
02.
Attract
Draw target accounts for your website
Reach the ideal customers and important decision makers wherever they are found on the
internet. Craft tailored messages and focused, account-based advertising that addresses their
exact problems and requirements in order to garner their attention.
03.
Engage
Create relevant, personalized experiences
Customize content and invitations to action with applicable messaging and visuals specifically
tailored to each of your targeted audiences.
04.
Convert
Convert target accounts to sales opportunities
By using an ABM strategy within your marketing automation platform, you can conduct
account-based marketing campaigns that lead to better quality leads and shorter forms.
05.
Close
Help your friends in sales close deals
Find the correct people to get in touch with in your desired accounts and research information
to customize your outreach and enhance the quality of your conversations.
06.
Measure
Show off your impact across the funnel
Use a combination of leading, such as downloads and MQAs, and lagging, such as win/loss rates, funnel velocity, and annual contract value, to evaluate the success of your campaigns and ABM strategy.
Account-Based Marketing (ABM) is your way
Three distinct varieties of Account-Based Marketing (ABM) have been created by B2B
marketers, with respective businesses working to create tools, programs, and aptitudes in all of
these categories. Ideally, these different forms of Account-Based Marketing should link up with
the expansion opportunities and sales reach of diverse types and tiers of current customers and
prospective leads.
The senior marketing personnel collaborates closely with the account team to build tailor-made
marketing initiatives designed to cater to the specific needs of each specific customer.
This approach applies the evidence-backed principles of One-to-One to larger audiences
composed of groups of accounts. Generally, these groups comprise of from 5 to 15 accounts
facing similar business issues, often in the same industry.
This approach seeks to personalize interactions on a large scale, usually with a
predeterminedlist of hundreds(or more) named accounts. To achieve this type of broad reach,
technology is essential.
It appears that the ideal situation for many companies is to adopt a blended approach that
combines elements of breadth and depth. This method enables them to reap optimum
rewards. However, due to financial constraints, it is not feasible for companies to only employ
the One-to-One Account-Based Marketing model for all of their individual accounts.
Consequently, those firms that have a limited number of high-value accounts should employ
the One-to-Few or One-to-Many approach in order to curate an appropriate individualized
experience, while also avoiding missing out on potential future income.
Unlock Your Target Accounts' Full Potential with a Proper ABM Strategy - Lookup Marketing is Here to Help!
Strategy Development
Lookup Marketing will work closely with you to develop an effective
ABM strategy that aligns with your business goals and target accounts. They will help you
identify the right accounts to focus on and define the key metrics to track for success.
Account Research & Intelligence
We will conduct thorough research to gather valuable
insights about your target accounts. This includes understanding their industry, pain points,
decision-making processes, and key stakeholders. They will use various data sources and
analytics tools to collect and analyze relevant information.
Content Creation and Promotion
WE will create highly personalized and engaging content
tailored to the specific needs of your target accounts. They will develop compelling messaging
and storytelling that resonates with the target audience. The agency will also employ various
channels, such as email marketing, social media advertising, content syndication, and industry
events, to effectively promote your content to the target accounts.
Marketing Technology and Automation
The agency will leverage marketing technology tools
and automation platforms to streamline and optimize your ABM efforts. This includes utilizing
customer relationship management (CRM) systems, marketing automation tools, and analytics
platforms to track and measure the effectiveness of your campaigns.
Contact With Our Experts Team
Our experts in Account-Based Marketing are here to help you take your business to the next level. With their expertise and experience, they can provide the solutions and guidance you need to reach your goals. Get in touch today to begin your journey!
